Influence of live music on music industry

Introduction Music industry is arguably one of the largest and most dynamic of the entertainment industry. Music industry has evolved from one level to another since the origin of man. Music industry is very dynamic and keeps on changing with the change in all aspects of the society in terms of technology, tastes and preferences, marketing and communication.Advertising We will write a custom essay sample on Influence of live music on music industry specifically for you for only $16.05 $11/page Learn More Modern trends have introduced a variety of options for music industry especially in marketing. Things have changed from the traditional off shelf purchasing of music to more dynamic and interactive concept. Live music is an important part of music industry and this paper looks into how live music affect music industries. Sales Perhaps one of the most important uses of the live music is for marketing. The music industry has continually changed from the tr adition way where marketing was done through newspapers and media stations. The modern society has shifted from the â€Å"give receive† era to an interactive one. Music artists use live music to market their music since it is more effective (Knab and Day 7). Due to the emotional connection between the artists and the fans advertisement during live music shows is usually more effective as compared to other means of advertisement. A report by Wan argued that: Many retailers are looking to make and extensive involvement with live music an integral part of their marketing strategies citing consumer trends and the tenuous economic climate at retail as a reason for a move beyond more time proven methods. (Wan 43) By using live music concerts the retailers are able to narrow down on specific audience hence being more effective. Live shows go hand in hand with collaboration with other sponsors or even several artists holding such events together. Other promotional activities such as signing autographs giving out of promotional materials such as advertisement brochures and even selling of music in the live music events is a very effective tool of marketing. This has changed the way music industry markets its products (Lieberman and Esgate 245). Rearranging the Marketing Chain Live music enables the artists themselves to get access to their customers and this resulted to overriding middlemen whose role was to market music. With the current information avenues especially internet applications, music artists can use live music as an advertisement and then place their music on strategic locations such as internet and this has changed the whole marketing structure.Advertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More I concur with Moon G that with the modern marketing strategies especially live music then the artists are able to cut on costs and save a lot more in the long run (Summer 243; Summers 2). Customer Experience Every business strives to create customer loyalty by providing customer experience. Live music is usually the best leverage when it comes to giving customer experience. Music artists use these shows to entertain their fans first hand as this is more interactive and emotional. The report by Wan claims that Live music is an important part of the overall music experience and we wanted to be closer to the customer (who loves music and loves live music shows) we want to offer the customer a richer experience than just buying the CD and going home with it. (Wan 43) Recording Industry Music recording has recorded a significance change from the tradition recording of audio to recording of video music however live music brought yet another revolution to the recording industry. Live music performances are usually recorded and may be sold out as a product or used for advertisement purposes. Much of the internet music promotion materials are usually live mu sic performances. We can agree with Hull in his observation about use of live music â€Å"music videos and performances by popular recordings acts provide significant content for cable and broad-cast television† (Hull 2004). Live music as business There has been a noticeable shift of entertainment from the traditional listening to the music at home to the modern live entertainment. This may be attributed to the saturation of music in entertainment and advertisement media such as radio stations. People are no longer fascinated by listening music on the radio and instead prefer live music shows where there is more enthusiasm and the entertainment is more exciting. Live music has tapped into this and ticket selling for performances is the modern business. Britten has made similar observations in UK â€Å"the UK live music scene is in robust health, with major music festivals now as much a part of the national calendar as Wimbledon† (Britten 83).Advertising We will wr ite a custom essay sample on Influence of live music on music industry specifically for you for only $16.05 $11/page Learn More New business networks Live music has resulted to the emergence of new business networks that aim at utilizing the opportunities that come with live music performances. This is suggested by Poel and Rutten: â€Å"there exists a complex network of business relationships between the live-concert sector, the broadcast media, and the recording industry; each time a musical property is used in any of these contexts, value is added to that property† (Poel and Rutten 7). Conclusion Live music has made a great impact in the music industry in terms of new marketing strategy, giving customers value for their money, brought change in the marketing structures and other different changes. The power and influence of live music cannot be ignored and anyone interested in music industry may need to invest more in understanding impact of live m usic. Works Cited Britten, Alan. Working in the music industry. New York: Cengage, 2004. Print. Hull, George. The recording industry. New York: Routledge, 2004. Print. Knab, Sam and Day, Bary. Music Is Your Business. New York: Cengage, 2004. Print. Lieberman, Goe and Patricia, Esgate.The entertainment marketing revolution. New Jersey: FT Press, 2002. Print. Poel, Sam and Rutten, Ken. The Music Industry in the Netherlands. Data OECD, n.d. Web. http://www.oecd.org/internet/ieconomy/2072953.pdfAdvertising Looking for essay on art and design? Let's see if we can help you! Get your first paper with 15% OFF Learn More Summers, Joseph. Making and marketing music. New Jersey: Allworth Communications, 2004. Print. Wan, Alex. Retailers see live music events as marketing opportunities. Journal. 114(2002): 30. This essay on Influence of live music on music industry was written and submitted by user Juliette Buchanan to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Citing an Online Video with Chicago Authorâ€Date Referencing

Citing an Online Video with Chicago Author–Date Referencing Citing an Online Video with Chicago Author–Date Referencing Previously, we looked at how to cite an online video using Chicago’s footnote referencing. But The Chicago Manual of Style also sets out an author–date referencing system. So to make sure we’ve covered all our bases, this time we’re looking at citing an online video author–date style. In-Text Citations First of all, citations. As with any source in Chicago author–date referencing, citing an online video means giving the creator’s surname and a date of publication in brackets: Some museums are now returning stolen artifacts (Colwell 2018). Here, we’re citing a TED Talk by Chip Colwell that was uploaded to YouTube in 2018. We’ve cited Colwell in this case because gives the presentation, but with some videos you may want to cite the writer or director instead. It all depends on who the main creator is. The main difference from citing a print source comes when quoting a video. In the absence of page numbers to cite, you’ll have to include a timestamp for the part of the video cited: Discussing these returns, he describes this as â€Å"plant[ing] seeds of hope in the ruins of the past† (Colwell 2018, 7:18). Here, for instance, we can see that the quote comes from 7 minutes and 18 seconds into the video. Additional source information will then be given in the reference list at the end of the document. Reference List When you add an online video to your reference list, you need to provide enough information for readers to find it themselves. This should include at least most of the following: Surname, First Name. Year of publication. â€Å"Video title.† Host website. Format, video length. Uploader name (if different from creator). Date of access (if required). URL. You might not be able to find all this information, but this is fine as long as the video is easy to identify (keep in mind that URLs sometimes change, so you need more than just a link). To see how this would look in practice, we’ll create a reference for the video cited above: Colwell, Chip. 2018. â€Å"Why museums are returning cultural treasures | Chip Colwell.† YouTube. Video, 13:01. TED. https://www.youtube.com/watch?v=YUUP2MMz7PU. We cite Chip Colwell as the author above, but we also include TED as the uploader. This is because the video is hosted on the TED YouTube channel.

Renaissance Essay Example | Topics and Well Written Essays - 500 words

Renaissance - Essay Example The Renaissance is generally accepted to have begun in the fourteenth century in the small and prosperous states of Italy namely, Florence, Sienna and Venice (1). Some historians have questioned both the starting date and the starting place of the Renaissance, crediting the period under the Carolingian rulers Charlemagne and Louis the Pious starting from 800 AD. Such a contention comes from the perspective that if a reawakening in culture and intellectual from the dark period of European history is the criterion for the renaissance, the renaissance started in 800 AD, under the Carolingian rulers. Such a claim is associated with the achievements of the Carolingian rulers. These rulers brought peace and security throughout most of Western Europe, which was in turmoil since the demise of the Roman Empire in the fifth century, when Alaric sacked Rome in 401 AD. There was deliberate effort on the part of these rulers to bring back some of the lost cultural and economic greatness lost with the Roman Empire. Charlemagne utilized the assistance of the intellectual Alcuin to set up a school system. Working with Benedict of Aniane, Louis the Pious made Benedictine monasticism a force of progress and civilization in Western Europe. The consequence of this combine of political and intellectual power was rise in culture and learning not experienced since the Roman Empire. However, the counter argument is that these changes were essentially within the clergy and lacked a wide range of social movements as evinced by the renaissance that started in Italy. (2). There is also some support for the view of Charles Homer Haskins in his book The Renaissance of the Twelfth Century that Europe starting from in the eleventh century. This period saw a vibrant, expanding, and tolerant society that offers comparison to the renaissance in the fourteenth century in Italy. (2). However this contention is not accepted